Thursday, July 9, 2009

The More in Need, The Less We Care

NIcholas Kristoll has a fascinating column in the New York Times today about studies which show that our willingness to extend compassion (and cash) to people in need decreases the larger the group of people in need. "In one experiment, researchers solicited donations for a $300,000 fund that in one version would save the life of one child, and in another the lives of eight children. People contributed more when the fund would save only one life." Well worth a read.

Tomorrow, the last part on How Credit Cards Work.

No comments: